TheJakartaPost

Please Update your browser

Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.

Jakarta Post

Lego creates social networking app for children

News Desk (The Jakarta Post)
Jakarta
Fri, February 3, 2017 Published on Feb. 2, 2017 Published on 2017-02-02T16:18:37+07:00

Change text size

Gift Premium Articles
to Anyone

Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
Lego creates social networking app for children In order to reassure parents about safety, Lego will require parents to verify their children’s accounts via e-mail. (Shutterstock/Ekaterina_Minaeva)

Denmark-based toy manufacturer Lego has just launched Lego Life, a social networking application for children.

According to dailysocial.id, the app is targeted at children aged 7-12 years old. In the application, children will be able to create an avatar that represents their character. They will also be able to view content tailored to their interest in the news feed, as well as sharing photos and videos of their Lego creations with other children worldwide. Users can also tap the heart button to like particular content, which is a feature typical of social messaging these days.

(Read also: Study: Nearly 60 percent of children like reading for fun)

To boost user participation, Lego has created a gamification system that will give children the chance to add accessories to their avatars, in parallel to the amount of content they have shared in Lego Life. Users are also recommended to communicate with each other through groups regarding specific topics, with for example superhero, vehicle and animal chat groups. Lego character-centered groups, such as Master Wu from Lego Ninjago, Lego Batman and Lego Friends group are also available.

In order to reassure parents about safety, Lego will require parents to verify their children’s accounts via e-mail. The company also restricts the content of every post, be it in the form of photos or videos, so that it will only be related to Lego toys. Lego Life is also reportedly using a third-party scanner system to filter the content.

Lego Life is presently only available for iOS and Android users in the United States, United Kingdom, France, Canada, Germany, Denmark, Austria and Switzerland. (mas/asw)

Your Opinion Matters

Share your experiences, suggestions, and any issues you've encountered on The Jakarta Post. We're here to listen.

Enter at least 30 characters
0 / 30

Thank You

Thank you for sharing your thoughts. We appreciate your feedback.

Share options

Quickly share this news with your network—keep everyone informed with just a single click!

Change text size options

Customize your reading experience by adjusting the text size to small, medium, or large—find what’s most comfortable for you.

Gift Premium Articles
to Anyone

Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!

Continue in the app

Get the best experience—faster access, exclusive features, and a seamless way to stay updated.