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Jokowi shows love for local products at Jakarta Sneaker Day
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President Joko 'Jokowi' Widodo paid a visit to sneakers exhibition Jakarta Sneaker Day at Senayan City mall, Central Jakarta, on Saturday, with his eldest son, Gibran Rakabuming Raka. (Courtesy of/Presidential palace/-)
P
resident Joko “Jokowi” Widodo visited sneakers exhibition Jakarta Sneaker Day at Senayan City mall, Central Jakarta, on Saturday.
Head of the presidential press bureau, Bey Machmudin, said Jokowi intended to check out the latest developments in the local shoe industry and market.
“I am checking out the trends. What are the market trends like, or what kinds of shoes are in trend,” said Jokowi.
Though the exhibition was dominated by international brands, Jokowi was certain Indonesian-made sneakers were better and could do well in the international market.
“Some are handmade and the production details are exquisite,” he added.
Read also: Adidas to release 'Cookies and Cream' sneakers
Other than the shoe quality, Jokowi said the economical prices of Indonesian-made sneakers meant they had more added-value.
“Market trends are important, to see what kinds of designs are popular. Also, what colors are in now. Sneakerheads are willing to pay any price for the shoes they got their eyes on,” said Jokowi.
He also encouraged Indonesians to support and appreciate locally made products.
Jokowi then showed his recent purchase at the exhibition, a pair of sneakers bought for Rp 380,000. “This is from Bandung, very well-made,” he said.
The President was accompanied by First Lady Iriana and family. Aside from sneakers, the group also purchased jackets. (wen)
