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Lee Dong-wook becomes brand campaign model for Chanel
South Korean actor Lee Dong-wook has been selected as a brand campaign model for Chanel’s new makeup line for men, Boy De Chanel.
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Actor Lee Dong-wook has become the first Korean to be selected as a brand campaign model for Chanel’s makeup products. (King Kong Entertainment/File)
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ctor Lee Dong-wook has been selected as a brand campaign model for Chanel’s makeup products, becoming the first Korean picked for the role.
Lee will model for Chanel’s new makeup line for men, Boy De Chanel, said his agency King Kong Entertainment on Tuesday.
A released photo showed Lee giving off charisma.
Read also: Lagerfeld reaches for immortality with Chanel Paris show
Chanel was reportedly drawn to Lee’s confident and masculine image, which it deemed as well-suited to the brand.
Boy De Chanel, Chanel’s first makeup line for men, will be launched in Korea on Sept. 1 and will be available elsewhere through online channels from November.
