Aside from delighting audiences with its star-studded cast and intensive promotion months ahead of the movie’s premiere, Wiro Sableng must have also piqued the curiosity of readers of the novels popular in the 1980s and 90s.  

The film’s cast and crew also took the time to greet audiences in different parts of Jakarta and across the country, having attended movie screenings and mingled with audiences in such cities as Makassar in South Sulawesi, Surabaya in East Java and Medan in North Sumatra.

The movie was also promoted through collaborative campaigns with consumer goods, review writing competitions and a mobile game.

Wiro Sableng also premiered on the same day in more than 40 cities, from Sumatra to Papua, giving residents of small cities the chance to watch the movie on the same day as moviegoers in the capital.

Read also: Wiro Sableng: A colorful 'silat' fantasy

Months of intensive promotion was also paired with what the movie delivers. The involvement of Fox International Productions, a division of 20thCentury Fox, was a promising start. Viewers who have read Wiro Sableng novels are likely to be delighted by the action and seeing the characters’ powerful weapons come to life.

Wiro’s fire dragon axe, which only appears when he finds himself in the most critical situations, positions the hero on par with foreign superheroes. (mut)

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