TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Amazon opens new concept '4-star' retail store in New York
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
Amazon opens a new store where everything for sale is rated 4 stars and above, is a top seller, or is new and trending on Amazon.com in SoHo neighborhood of New York on September 27, 2018. (AFP/Jim Watson)
A
mazon opened a new retail store in New York on Thursday selling a range of products that get top ratings from customers of the online colossus.
The brick-and-mortar outlet in New York's trendy Soho neighborhood will sell consumer electronics, kitchen, home, toys, books and games, and "chose only the products that customers have rated 4 stars and above, or are top sellers, or are new and trending," Amazon said in a statement.
Amazon has previously opened physical stores that sell books, and has had pop-up outlets in some locations, but Amazon 4-Star is a new concept that offers a variety of goods in different categories.
"We created Amazon 4-Star to be a place where customers can discover products they will love," a company statement said.
"Amazon 4-Star's selection is a direct reflection of our customers -- what they're buying and what they're loving."
Amazon, one of the world's most valuable companies whose growth has made founder Jeff Bezos the world's richest person, has been in recent years moving increasingly to physical stores.
Read also: Amazon said to plan up to 3,000 cashierless stores by 2021
It has opened more than a dozen Amazon Books stores that sell top-selling titles and some additional merchandise. And it has acquired the grocery chain Whole Foods, which has several hundred stores.
Amazon has also introduced a handful of concept Amazon Go grocery stores that operate without cashiers, with purchases automatically scanned and billed to customer accounts.
Mariana Garavaglia, head of Amazon's store and retail operations, was on site for the opening but declined to comment on plans to expand this concept.
"Today we're just focused on this launch," she said.
The new store, she added, fills a need for customers.
"There are some areas where customers have told us they really appreciate the opportunity to have a physical place where they can really play with our products and interact with our products in the right environment," she said.
In the store, products have digital price tags and members of Amazon Prime can get discounts on certain items.
