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WordPress to boost mobile app for users in RI

Blogging tool and content management system provider WordPress is to focus on a mobile application to attract more users in the country, which has a growing number of people with mobile devices

Khoirul Amin (The Jakarta Post)
Jakarta
Wed, June 4, 2014 Published on Jun. 4, 2014 Published on 2014-06-04T12:01:20+07:00

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logging tool and content management system provider WordPress is to focus on a mobile application to attract more users in the country, which has a growing number of people with mobile devices.

WordPress founder and CEO Matt Mullenweg said during his visit to Jakarta on Tuesday that his company would develop its mobile application to accommodate the growing use of mobile devices in the country.

'Within five years, I expect WordPress users to use it primarily from their phones, here and around the world,' he said, adding that the number of mobile device users in Indonesia and around the world continued to surge.

Mobile devices shipped to Indonesia are predicted to reach 60 million units this year, a 7 percent increase from 56 million units in 2013, according to data from the International Data Corporation (IDC).

WordPress currently has a special application for all mobile devices, including (Apple) iOS, Android and Windows-based devices.

The application, however, is not yet as good as when accessed via PCs or laptops.

'We are now updating our application for iOS 8 [the latest operating system for the iPhone] and other operating systems,' Mullenweg said, adding that users would be able to blog on their phones just like writing emails, with no bugs.

Mullenweg added that WordPress, which also develops a content management system for both individual and corporate clients, was gaining momentum, with 22 percent or 75 million of websites across the globe using its platform.

Of the 75 million websites, 1.7 million were written in Indonesian, he said.

Mullenweg said he aimed to have more Indonesians using WordPress as many more people in the country had access to the Internet.

The country, home to 240 million people, saw 82 million people connected to the Internet as of May, a surge from the 71.19 million throughout 2013, data from the Communication and Information Ministry shows.

'There's no reason why we cannot have 200 million WordPress users in the next four years, and there is no reason that 50 million [of them] cannot be from Indonesia,' Mullenweg said.

He said that to achieve the goal, WordPress would invest US$160 million in an aggressive international expansion, particularly in more product advertisements, hiring professionals and acquiring content management systems.

Mullenweg said that he wanted to add to WordPress' market share by 1 percent every three months through the expansion.

WordPress, which emerged in 2003, topped the content management system market last year with 22.3 percent of market share, followed by Joomla and Drupal with only 3.1 and 1.9 percent, respectively, according to web technology surveys.

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