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The Jakarta Post
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Indonesians spend most time on smartphones in the world

  • Khoirul Amin

    The Jakarta Post

Jakarta | Thu, June 5, 2014 | 12:06 pm
Indonesians spend most time on smartphones in the world Smartphones, smart prices: Visitors mill about at the 2014 Indonesia Cellular Show at the Jakarta Convention Center on Wednesday. Offering an array of smartphones at discount prices, the event runs until Sunday. (JP/R. Berto Wedhatama) (JP/R. Berto Wedhatama)

Smartphones, smart prices: Visitors mill about at the 2014 Indonesia Cellular Show at the Jakarta Convention Center on Wednesday. Offering an array of smartphones at discount prices, the event runs until Sunday. (JP/R. Berto Wedhatama)

Indonesians ranked as the world'€™s most addicted smartphone using population, spending on average more than three hours a day on the devices, according to a recent study by Millward Brown AdReaction.

The study showed that Indonesians with smartphones spend on average 181 minutes using them a day, more than any other nationality.

Filipinos and Chinese came in second and third respectively, using their smartphones on average 174 minutes and 170 minutes a day.

On the other end of the spectrum, the study showed that the Hungarians and French spend the least amount of time on smartphones with only 90 minutes and 79 minutes a day, respectively.

Russia, Spain, Poland, Slovakia, Hungary, France and the United Kingdom, also ranked near the bottom of the list.

The study was first presented at a conference in California in May by venture capital firm Kleiner Perkins Caufield & Byer (KPCB).

The survey, which polled people across 30 countries, also showed that people are to an alarming degree glued at their TVs, computers and tablets.


Meanwhile, Sharif Mahfoedz, head of data services division of cellular operator PT Indosat, said on Wednesday the study indicated that Indonesians very much relied on their smartphones to access the Internet.

'€œHenceforth, we are performing ongoing network modernization across the country to provide better and faster Internet,'€ he said after the opening ceremony of the 11th Indonesia Cellular Show (ICS) in Jakarta.

Sharif added that his firm had so far modernized its networks in Greater Jakarta, Bandung and Sukabumi (both West Java), Semarang (Central Java), Yogyakarta, Surabaya (East Java) and Bali and that it would also do the same in other areas with growing Internet demand.

Indosat device management division head Faried Ismunandar said at the same event that to attract more customers during the ICS, which lasts until Sunday, his company would offer several smartphones priced at only Rp 999,000 with special Indosat Internet package offerings.

Indosat has 59.7 million customers as of the first quarter this year.

Other cellular operators PT Telekomunikasi Seluler (Telkomsel) and PT XL Axiata are also offering special packages to attract new customers.

Telkomsel is offering special promotions ahead of the world'€™s largest sporting event, the World Cup, including video streaming, quizzes and other data services.

XL, meanwhile, is holding a digital soccer competition with the latest BlackBerry device the Z3 '€œJakarta Edition'€ bundled with an XL package, as a prize.

XL has a total of 68.5 million customers as of the first quarter of this year.

Indonesian Cellular Phone Provider Association (ATSI) chairman Alexander Rusli said he was upbeat the country'€™s telecommunications operators would see an increase in both revenue growth and customers by the end of June this year after seeing a slowdown in the first quarter.

'€œWe are pretty sure that there will be significant growth ahead of the [...] World Cup and religious festivities like Ramadhan and Idul Fitri,'€ he said.

Alexander also said that he estimated telecommunications operators would see an average growth of 6 percent in the first half of this year and expected that the growth would continue through the end of the year.

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