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Marketing guru chosen as tourism ambassador
Arief Yahya
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Arief Yahya. (Antara/Akbar Nugroho Gumay) (Antara/Akbar Nugroho Gumay)
Arief Yahya. (Antara/Akbar Nugroho Gumay)
Marketing guru Philip Kotler has been officially chosen as Wonderful Indonesia Ambassador, who will endorse the archipelago's tourism brand to the world.
According to Tourism Ministry Arief Yahya, Kotler was a true ambassador for Indonesia because he had started promoting the country's tourism a few years ago.
"On behalf of the Indonesian government, I appreciate your hard efforts to promote Indonesia as a tourism destination, especially in promoting Komodo Island in Chicago," said Arief in Jakarta as quoted by Antara news agency.
Arief also requested Kotler promote the Wonderful Indonesia brand as he spoke in global conferences and when visiting other countries. (kes)(++++)
