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C2C marketplace Shopee officially launches in Indonesia

  • Novani Nugrahani

    The Jakarta Post

Jakarta | Tue, December 1, 2015 | 05:19 pm
C2C marketplace Shopee officially launches in Indonesia (Warta Kota/Agustin Setyo Wardani) (Warta Kota/Agustin Setyo Wardani)

(Warta Kota/Agustin Setyo Wardani)

Southeast Asia's latest mobile consumer-to-consumer (C2C) marketplace, Shopee, has officially launched in Indonesia, offering users an easy-to-use mobile application to browse, shop and sell.

The platform was soft-launched in June 2015 in countries including Indonesia, Singapore, Malaysia, Thailand, Vietnam, Philippines and Taiwan.

According to Shopee CEO Chris Feng, the platform is equipped with a secure payment method, an integrated logistics fee calculation and social-led features to create a more secure, fun and fuss-free online shopping and selling experience.

According to a 2015 fourth-quarter report from Southeast Asia Digital Landscape, Indonesia has already reached 79 million active social media users. Furthermore, almost 65 percent of Indonesians use social media to buy and sell things.

'€œShopee is eager to take part in supporting Indonesia's growth in global retail e-commerce by bringing a shopping experience that is able to integrate social media and online shopping functions to maximize social interaction between sellers and buyers,'€ Chris explained.

Various application features have been introduced including the '€œShopee Guarantee'€, which ensures users that there will be a full refund if purchased products are not received in the agreed condition.

'€œThe feature that I like the most from Shopee is the live chat, because it allows me to chat directly with buyers,'€ said Inez, the owner of Theodora Mardjuki online shop. '€œI like the Instagram importer feature that makes it easier for me to upload pictures of products that I want to sell on Shopee,'€ said another online seller, Stephanie Winarto.

Since it was first launched, the application has been downloaded more than one million times and ranks first in Google Play'€™s Shopping category in Indonesia. Shopee is now available for download for free on the Apple App Store and Google Play in Singapore, Malaysia, Indonesia, Thailand, Vietnam, the Philippines and Taiwan. (bbn)(+)

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