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Motorola launches midrange smartphone Moto M in local market
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Models show the Moto M during the phone’s official launch on Tuesday in Jakarta. The launch of the mid-range smartphone follows its global debut last October. (JP/dra)
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ell phone pioneer Motorola Mobility, a subsidiary of the world’s third-biggest phone maker Lenovo, on Tuesday released its midrange smartphone Moto M to tap into the fast-growing cellular market in Indonesia.
The presence of a new model is set to supplement its entry-level and premium smartphones already sold locally.
The entry of the midrange gadget in Indonesia follows the success of the Moto entry level and premium products since the start of the Motorola smartphone manufacturing in Indonesia last October. Motorola is on track of delivering 3 million units of its premium product Moto Z to consumers worldwide within the first 12 months, said Lenovo Mobile Business Group country lead Adrie S. Suhadi.
“This shows the positive response from the market and triggered us to launch Moto M to fulfill midrange segment demand," Adrie said during the launch.
(Read also: Lenovo introduces premium Motorola smartphones)
Motorola provides a significant contribution to Lenovo Mobile Business Group performance in Q4 2016, where the company reported that shipments improved seven percent quarter-to-quarter, including a 20 percent increase in shipments of Motorola branded smartphones.
Using a 5.5-inch full HD display, a 32 GB internal memory and two cameras — 8 MP at the front and 16 MP at the back — the dual-SIM Moto M is powered by the Android 6.0 Marshmallow operating system.
Sales of the model will begin on March 27, while preorders are from March 22 to 26 through its e-commerce partners. (dra)
Editor's note: Paragraph three and five in this article has been corrected.
