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Xiaomi launches smartphone for entry-level market
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Xiaomi global director of product management and marketing Donovan Sung speaks during the launch of the Redmi 5A smartphone in Jakarta on Dec. 20. (kompas.com/Yusuf)
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hinese smartphone manufacturer Xiaomi officially launched on Wednesday its latest smartphone, the Redmi 5A, a product that targets the entry-level market in Indonesia.
“I believe the launch of the Redmi 5A will change the smartphone industry in Indonesia and encourage phone users to shift to smartphones,” Xiaomi South Pacific Region head and Xiaomi Indonesia country manager Steven Shi said in his speech during the launching ceremony.
The five-inch device has various high-quality features such as a larger storage capacity, a 13-megapixel PDAF main camera, a 5-megapixel front camera and long-lasting battery with a capacity of 3000 mAh.
“This smartphone is the best smartphone in its class. Why? Because it’s excellent in all aspects -- its technology, design and, of course, the price,” said Xiaomi global director of product management and marketing Donovan Sung.
The Redmi 5A will have a selling price of Rp 999,000 (US$69.93), lower than the price in China, which is Rp 1.3 million.
“Our smartphone price in China is normally the cheapest due to marketing costs required in other countries. However, we proudly announce that the Redmi 5A price in Indonesia is the cheapest,” said Sung.
The Redmi 5A will be available for purchase on Dec. 27 from e-commerce platform Lazada.co.id. Moreover, the company is also cooperating with Indosat Ooredoo to offer both prepaid and postpaid package bundling. According to the International Data Corporation (IDC), Xiaomi holds 6.2 percent of the smartphone market in Indonesia. (fny/bbn)
