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K-Vision to spoil soccer fans with 2018 World Cup matches

As part of an attempt to garner more customers and provide world-class programs to its loyal viewers, satellite television provider K-Vision, a member of Kompas Gramedia media giant, is gearing up to broadcast the much-anticipated 2018 Russia World Cup matches, including delayed games

Ramadani Saputra (The Jakarta Post)
Jakarta
Thu, January 11, 2018

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K-Vision to spoil soccer fans with 2018 World Cup matches

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s part of an attempt to garner more customers and provide world-class programs to its loyal viewers, satellite television provider K-Vision, a member of Kompas Gramedia media giant, is gearing up to broadcast the much-anticipated 2018 Russia World Cup matches, including delayed games.

K-Vision director Yohanes Yudistira said he was optimistic about seeing a boost in customer registrations due to the popularity of soccer in Indonesia.

“In 2014 [during the Brazil World Cup], we gained about 200,000 new customers across the country in a short time. We have different options for television packages, including all channels, sports and family packages. And in certain areas, such as Eastern Indonesia, many of our customers only choose the sport packages,” Yohanes told reporters on Wednesday.

With the 2018 World Cup, K-Vision expects to boost its customer base to 2 million subscribers by the end of the year. The company currently serves some 700,000 customers across the country.

He declined, however, to disclose the value of the broadcast license agreement, which came from PT Futbal Momentum Asia, the license holder.

He said K-Vision had prepared a special package for the World Cup season.

The promo package, which will be on offer until July 31, includes access to World Cup matches and all channels for only Rp 880,000 (US$65.40) per month.

Yohanes’s optimism is supported by data from FIFA, which shows that 103 million Indonesians watched the previous FIFA World Cup on their televisions at home, out of 3.2 billion viewers across the world.

The figure also places Indonesia as the event’s fourth largest audience, after China, Brazil and the United States.

“The 2018 World Cup will take place during the homecoming season, when those who celebrate Idul Fitri will visit their families in their hometown. The broadcast license is not cheap, but we are committed to providing World Cup programs with affordable prices for our customers,” he said.

 K-Vision, which uses a prepaid broadcasting model, will air every match of the event, including delayed matches, through three channels, namely World Cup 1, World Cup 2 and World Cup 3.

Bolasport.com editor in chief Weshley Hutagalung praised the plan and acknowledged that the World Cup still captivated soccer aficionados in the country

“It was strong enough to prevent most people from getting out of their chairs until the matches were finished,” he, half-jokingly said.

Commenting on this, Muhamad Ramdhan, a 25-year-old engineer and soccer fan, said the World Cup was always on the top of his must-watch list, and always made time to attend a nobar (public screening) for certain matches he thought would be exciting.

“I will always remember the 2010 World Cup final between Spain and the Netherlands, which was so exciting. The Netherlands had a lot of good opportunities to win the match, but Spain succeeded to win the trophy,” he told The Jakarta Post.

K-Vision will also hold several related events ahead of the World Cup, such as public screenings in several cities across the country and promoting the international competition through android-based apps.

Indonesia has broadcast the FIFA World Cup since 1966 through state-owned television channel TVRI. Several private broadcasters, such as ANTV, RCTI, SCTV and TV ONE have also aired the event.

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