Sokonindo's DFSK to launch more SUVs in Indonesia
Riza Roidila Mufti
The Jakarta Post
Chinese Automaker DFSK plans to release more of its sport utility vehicle (SUV) products in Indonesia in the coming years, said PT Sokonindo Automobile, which holds the right to the DFSK brand.
Sokonindo Automobile sales center managing director Franz Wang said DFSK would focus more on the SUV segment, one of the most competitive segments in the automotive industry.
“This is a segment that people like. DFSK will focus on SUV technology. This year, we introduced our first SUV and in the coming years, we plan to introduce more SUV products here,” Wang said recently during the ongoing Gaikindo Indonesia International Auto Show (GIIAS) 2018.
The auto show is running through Aug. 12 at the Indonesia Convention Exhibition (ICE) in Tangerang, Banten.
Wang added that DFSK also planned to introduce more SUV variants, including hybrid and artificial intelligence models.
A newcomer on the automotive scene, DFSK introduced its SUV Glory 580 along with the Super Cab pick-up in April. The carmaker started selling the two models of cars on July 19 and is eyeing greater exposure through GIIAS 2018.
Even though the company has just begun tapping into the SUV segment, competing against other mainstays in the same segment like the Mitsubishi Pajero, Toyota Fortuner and Daihatsu Terios, Wang expressed his optimism for the Indonesian market.
“Basically, Indonesia is a big auto market. Any car segment already has players, but we believe the SUV is a global trend in the business. People are upgrading their consumption. Maybe they used to buy passenger cars like sedans or MPVs, but when they want to buy a new car, it is going to be an SUV,” he said.
DFSK's combined sales target for this year is 5,000 units of SUVs and pick-ups. Ten days after launching its SUV in July, Wang said more than 300 people had taken an interest in the SUV Glory 580 and wanted to place orders. (bbn)
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