n comparison to other areas in Indonesia, like Sumatra, Nusa Tenggara and Bali, South Sumatra is still considered to lag behind in tourism. To increase visits to the area, the South Sumatra administration has formed the South Sumatra Tourism Promotion Board.
Irene Camelyn Sinaga, head of the South Sumatra Tourism Agency, said the Tourism Promotion Board would consist of local and international tourism business entrepreneurs. “[The board] will come up with creative innovations to develop South Sumatra's tourism.” she told tempo.co, Wednesday.
The South Sumatra Tourism Promotion Board is an extension of the province’s tourism development and aims to attract investors. The board comprises the Indonesian Hotels and Restaurants Association, Indonesian Travel Bureau Association, Garuda Indonesia airline and others supporting tourism promotion.
Alex Noerdin, governor of South Sumatra, aims to improve the province, which has 17 regencies, to attract more visitors. According to Noerdin, there were many tourism spots that could be improved, such as the 1001 megalith prehistoric site in Lahat, Pagaralam and Empat Lawang regencies.
“We have a lot of [tourism] spots, but sadly they are not well managed,” he said, referring to local tourism management.
Noerdin also mentioned the possible marketing of Jakabaring Sport City, which would be an easier spot for tourists to visit once the light rail transit development had been completed. “If one tourism site can be developed, it can become a strategic project,” he said. (asw)
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