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Govt eyes more Chinese tourists, promotes tourism in Shanghai
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Chinese tourists flock to a tourist destination. (shutterstock.com/Shanti Hesse /-)
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mid an increasing number of Chinese tourists visiting the archipelago, the government aims to attract at least 2.1 million Chinese visitors by the end of this year.
Titik Lestari, a spokesperson from the Tourism Ministry's improvement and development division for the Asia-Pacific Market, told Antara news agency that efforts had been made to achieve the target, including by promoting Indonesia's tourism at the annual Shanghai Book Fair that ended on Tuesday. During the event, the second edition of Discovery Indonesia, a book written in Mandarin by CCTV reporter Dou Yun Yun, who has spent the last five years in Indonesia, was launched.
"Hopefully the book will be able to introduce our tourism to Chinese citizens and lure them to visit Indonesia," said Titik.
(Read also: World’s longest, highest glass bridge opens in Hunan)
To further boost the Wonderful Indonesia campaign, the ministry also made Shanghai celebrity Rong Rong a tourism ambassador. Rong said that she felt honored and promised to assist in introducing the archipelago's tourist destinations, especially to the denizens of Shanghai.
The campaign is also being spread via Ximalaya, a popular online reading platform in China that allow users to listen to audiobooks and is being developed as a tool to listen to interviews. (kes)
