est Nusa Tenggara (NTB) is slated to host the country's first international halal travel fair at the Lombok Raya Hotel in Mataram on Sept. 21-22 in a bid to attract more Muslim travelers from Asian and Middle Eastern countries.
"This event aims to strengthen NTB's brand as a halal tourist destination," NTB Culture and Tourism Agency head Lalu Mohammad Faozal told The Jakarta Post on Monday in Mataram.
(Read also: Lombok named best halal tourism destination)
In addition to halal destinations in Lombok and Sumbawa, the event will also showcase creative industry products like culinary products and craftwork. As of Monday afternoon, around 32 foreign buyers, including buyers from Malaysia, Singapore, India and the Middle East, and 250 domestic buyers from all over the country, have registered to attend the event.
"This year's travel fair will also host a series national working meetings (rakernas) with the Association of Indonesian Tour and Travel Agencies (Asita)," said NTB Regional Development Planning Agency deputy head Affan Ahmad. (kes)
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