The Jakarta Post
The Wonderful Indonesia exhibit at the 2017 ITB in Berlin, Germany, outshone South Korea’s Imagine campaign and Thailand’s Amazing campaign. (Shutterstock/File)
The Tourism Ministry’s Wonderful Indonesia campaign received recognition as 2017 Best Exhibitor at the Internationale Tourismus Borse (ITB) in Berlin, Germany, on Sunday.
Held on March 8-12, the exhibition was attended by 187 countries, 10,000 exhibitors and 180,000 visitors.
This year, Wonderful Indonesia's 487-square-meter pavilion showcased traditional arts, such as Papuan, Balinese and Acehnese dances. The pavilion was said to have outshined South Korea’s Imagine and Thailand’s Amazing campaigns.
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Tourism Minister Arief Yahya told kompas.com, “This is a great achievement as ITB [in] Berlin is the world’s biggest tourism exhibition.”
“[This achievement] boosted the confidence [of Indonesian tourism players] as it proves we have the capacity and skill and can compete [in a global setting]," he said.
Prior to this, the Wonderful Indonesia tourism campaign received similar exhibitor awards at last year's ITB. (jes/kes)
Visit the Wonderful Indonesia Pavilion at ITB (Internationale Tourismus Boerse) Berlin, world’s leading travel trade show in Germany from 8-12 March 2017. Be amazed by Indonesia’s own traditionally crafted, ocean sailing Phinisi Schooner, the focal attraction of the pavilion. Meet Indonesia's operators, hotels and airlines offering unique experiences throughout the Archipelago: from cultural tours to the mighty Borobudur temple, to climbing the active volcano of Rinjani, to finding secluded white - or pink - beaches on Komodo island, find out about the hundreds of wonderful destinations in Indonesia NOW at ITB Berlin! #WonderfulIndonesia