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Indonesia lures tourists through sales events in China
A total of 1,452,972 Chinese visited Indonesia in 2016, marking a 27.3% annual rise. To further increase that number, the Tourism Ministry is holding promotional events in Guangzhou and Beijing.
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Have a nice stay – Chinese tourists arrive at Ngurah Rai International Airport in Bali. (Kompas/File)
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total of 1,452,972 Chinese visited Indonesia in 2016, marking a 27.3% increase from the previous year. In response to this trend, national flag carrier Garuda Indonesia serves 52 flights a week to Indonesia from mainland China and Hong Kong.
This year, the Tourism Ministry aims to increase the number of Chinese visitors to 2,037,000, and one of the ministry’s efforts to achieve this goal is to hold consumer sales events at two of the biggest malls in Guangzhou and Beijing, China.
Read also: New Indonesian restaurant in China seeks to promote tourism in Indonesia
The first of the two event was held from April 15-16 at the Grand View Mall in Guangzhou and was attended by Garuda Indonesia along with the airline’s partners: Cities Travel, Peace Travel, GDCTS, CTrip and Tong Cheng Travel.
“To attract visitors, we play tourism videos on a huge LED screen, [stage a] music performance featuring the traditional sasando instrument and a violin and have a photo booth with the Jember Fashion Carnaval. Guests are also served Indonesian coffee and can explore the wonders of Indonesia in virtual reality,” said the ministry's deputy assistant for Asia-Pacific tourism promotion, Vinsensius Jemadu.
The second event will be held at Xizhimen Capital Mall in Beijing from April 22-23. (asw)
