ourism Minister Arief Yahya has awarded Jember regency in East Java by naming it Indonesia's Carnival City for its international standards.
The award comes in time for the 16th annual Jember Fashion Carnival (JFC).
"Everyone recognizes the world-class JFC and to realize that the Tourism Ministry has established Jember as a Carnival City," Arief said in a statement, as quoted by Antara news agency on Friday.
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The carnival's theme this year is "Victory of Unity in Diversity," Arief noted, saying that the it could inspire other festivals in Indonesia to celebrate the same values.
The minister said the title, which has officially been conveyed through a decree, aimed to put the spotlight on Jember to raise awareness of the event internationally sphere.
While the high standard creativity delivered at JFC is able to attract foreign tourists, Arief said capitalization of the commercial and financial value of the event still needs to be upgraded and better managed. (liz/kes)
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