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Tourism Ministry to hold Wonderful Indonesia Co-Branding Forum
Around 100 companies and brands are set to attend the event. So far 16 brands have agreed to sign the MoU.
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A taxi with Wonderful Indonesia advertisement in London, the United Kingdom. (londontaxiadvertising.com via kompas.com/File)
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fter a successful co-branding partnership with Garuda Food, Papatonk and Boun Gout, the Tourism Ministry is inviting 16 more Indonesian products to sign an MoU deal of placing the ministry’s Wonderful Indonesia brand onto their products.
The signing will be conducted at the Wonderful Indonesia Co-Branding Forum slated at Sapta Pesona Building on Aug. 10.
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“Around 100 companies and brands are set to attend the event. So far 16 brands have agreed to sign the MoU. The co-branding initiative is conducted once every three months,” explained the ministry's Archipelago Marketing Development deputy Esthy Reko Astuti.
Among the 16 brands are Achilles, Garuda Food, Polygon, Sahid Group, Tiket.com, Alleira Batik & Gaia, Sunpride, Sarinah, Sekar Group, Krisna Oleh-oleh, Secret Garden, Sababay Wine, Bon Gout, Martha Tilaar, Malang Strudle and Batik Trusmi.
“The MoU signing will be attended by Tourism Minister Arief Yahya and brand representatives, such as Teuku Wisnu, Martha Tilaar, Gusti Ngurah Anom, Hardianto Atmadja, Dian Sastrowardoyo as the founder of Freamtrip and many more,” added the ministry’s Tourism Marketing Strategy Department acting assistant Hariyanto. (kes)
