AirAsia offers more freedom to passengers with new loyalty program
The Jakarta Post
Low-cost carrier AirAsia has launched a new loyalty program, which gives passengers the opportunity to accumulate frequent flyer points dubbed, "AirAsia BIG Points."
The Freedom Flyer program, said to be the first of its kind in the world, boasts a unique membership status system that is based on how often a passenger flies. The more frequently they hop on an AirAsia plane, the faster they receive BIG Points, no matter how much they spend.
According to a press release, it has four levels of membership status: Red for those who fly less than 13 times for short flights in the past 12 months, followed by Gold, Platinum and Black for members who travel with the airline 50 times or more.
For each Rp 32,000 (US$2.42) spent, Red members can obtain up to 20 BIG Points. Meanwhile Gold, Platinum and Black members can collect up to 40, 70 and 120 points, respectively.
Officially launched on Friday in Sepang, Malaysia, AirAsia founder and AirAsia Group CEO Tan Sri Tony Fernandes said the new program was part of the company's efforts to give its customers more freedom to live the lives they dreamed of. "When I started AirAsia with my partner, Datuk Kamarudin, we dreamed that we could democratized air travel so that it would no longer be a luxury that only some people could enjoy." (kes)
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