ustralian flag carrier Qantas has released a new inflight safety video starring Australian travelers in the airline's destinations.
Opened by Michael Armessen, a second officer on the Qantas A380, the video portrays journeys to the United States, Japan, the United Kingdom, Chile, China, New Zealand, South Africa, Singapore and back to Australia.
Using the newer version of “I Still Call Australia Home” as the background song, the video depicts Australian patriotism and nostalgia along with flight safety instructions. There is, for instance, a scene where an Australian woman takes the front seat in a New York City yellow cab, while demonstrating how to fasten the seatbelt. Another scenes portrays a group of Australians cheering for the Wallabies – the Australia’s national rugby union team– in a match with New Zealand's All Blacks in Auckland, and some Australian men in suits trying to order a flat white in London.
Embedded in the travel videos of Australian Qantas passengers in various destinations are instructions on how to wear life jackets, use the emergency exits and ask for help if a phone slips between the seats.
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Qantas International CEO Alison Webster said the safety video was a creative way to share the spirit of Australia with millions of customers.
“The primary purpose of these videos is to communicate an important safety message, and we know from our previous efforts that beautiful locations with a touch of humor is a great way to get people’s attention each time they fly,” said Webster in a press release. “We use real people, rather than actors, in our safety videos, because it creates a sense of authenticity that’s very Australian in itself.”
The new flight safety video will be screened across Qantas' domestic and international flights starting in April, with different versions to accommodate eleven languages and aircraft types. (mut)
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