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Jakarta Post

Will Garuda Indonesia fly higher? Ask the crew

Jakarta   /   Thu, December 7, 2017   /  10:14 am
Will Garuda Indonesia fly higher? Ask the crew Garuda Indonesia has faced financial difficulties in the past several years. (Shutterstock/Nieuwland Photography)

The first Boeing B-737Max of Garuda Indonesia was recently seen rolling out from a Boeing factory. At first sight, it seems that the airline, which has been acclaimed in terms of service, continuously receiving awards for its cabin crew, is on the right path. However, it is widely known that Garuda Indonesia has faced financial difficulties in the past several years. Its losses reached US$284 million in the first quarter of 2017, far exceeding the forecast of $80 million, according to internal sources and Indonesian aviation experts. Although the situation seems to have improved, the strategy of Garuda Indonesia management should raise some questions. The airline renamed its tagline from “Efficiency” — initiated by its previous CEO, Muhammad Arif Wibowo — to “Sincerity,” which stands for synergy, integrity, customer focus, agility and safety. The...

Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.