In the blink of an eye, the #UninstallGojek movement went viral on social media, featuring screenshots of users uninstalling the Go-Jek app, which has come to dominate Indonesia’s app-based ride-hailing and delivery services. The movement was triggered by a Facebook post written by Go-Jek vice president of operations and business development Brata Santoso regarding the company’s internal campaign. The post was written on his personal Facebook account in light of the celebration of National Coming Out Day, which falls on Oct. 11 in the United States. Santoso briefly elaborated on the company’s non-discrimination policy, which includes support for their lesbian, gay, bisexual and transgender (LGBT) employees. 

Setting aside the endless debate on whether or not LGBT is a socially or morally acceptable identity in Indonesia, the #Uninstall...

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