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Jakarta Post

Rationalizing halal tourism: A neuroeconomic view

  • Wahyu Jatmiko and Azizon

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PREMIUM
Durham, UK/Coventry, UK   /   Wed, July 3, 2019   /  10:30 am
Rationalizing halal tourism: A neuroeconomic view Muslim tourists-friendly -- Visitors spend time in a restaurant providing halal foods at Botani Square Shopping Mall in Bogor, West Java. The Culture and Tourism Ministry awarded Botani Square as Indonesia's best Muslim tourists-friendly shopping mall for 2016. (JP/Theresia Sufa)

When the National Committee for Sharia Finance (KNKS) was formally established by President Joko “Jokowi” Widodo in 2017, many proponents of Islamic economics were skeptical. They scapegoat the term “finance” (instead of “economy”) in the institution’s name. Indeed the development of stand-alone “Islamic finance” during the past three decades has not been contributing significantly to the country’s economy. This skepticism might be relieved by now. In the masterplan of Indonesian Islamic economy, the KNKS focuses on the real sector of the economy through the concept of halal industry. Another challenge arises, however. Some, including policymakers, are afraid that the implementation of halal industry might disrupt the country’s social diversity, particularly in a socio cultural-related sector like tourism. We discuss...



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