As we can see in the video, the wife responds by questioning the husband: If he was hungry, why didn’t he just cook for himself immediately? Why did he have to wait for his wife, a working woman, to come home and cook him something? The husband then responds aggressively, saying that he did not understand why he had to cook because he believed that kitchen duties were for wives only.

The video, understandably, has attracted the attention of netizens, sparking a debate in its comments section. Fortunately, the video it ends on a hopeful note, as while the parents are quarrelling, their young son calmly walks into the kitchen and immediately starts cooking.

The boy’s simple act shows the right step that all of us can take in supporting gender equality at home, which, for some households, arguably starts in the kitchen.

As a household cooking brand used by more than 50 percent of families in Indonesia, Kecap ABC (ABC soybean sauce) believes that it is also responsible for helping close the gender gap in the kitchen – a very important issue to highlight. According to the brand’s data, more than 60 percent of wives in Indonesia are working women, yet less than three out of 10 husbands share kitchen responsibilities at home.

Putting it simply, while more and more wives share household financial responsibilities with their husbands, very few husbands share domestic tasks – which can actually start from cooking.

Fortunately, as shown by the video, gender equality education can start from a young age, to help close the gender gap as soon as possible. This issue has prompted Kecap ABC to launch a new program called Kecap ABC Koki Muda Sejati (ABC Soybean Sauce’s Real Young Chefs).

“We designed the program to instill gender equality among teenagers [mostly boys], starting from the importance of sharing domestic responsibilities, especially cooking,” said Kraft Heinz ABC Southeast Asia marketing, research and development director Dhiren Amin.

The real young chefs program seeks to sustain the impact of Kecap ABC’s program to push for more gender equality in the kitchen. Currently, Kecap ABC already organizes a program called Akademi Suami Sejati (The Real Husbands Academy), an online and offline initiative seeking to help more husbands share more domestic responsibility to support their wives and families.

The online program can be accessed at akademisuamisejati.com. Now, Kecap ABC seeks to help young boys to become the real husbands of the future, who will also help their wives with kitchen tasks. It is true that real husbands cook, now and in the future.

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