Within the terms of this phased joint venture, MODENA and Sonlu-Shangling will develop and manufacture high-end appliances collaboratively under the MODENA brand, after which their products will be distributed to consumers across the People’s Republic of China, and eventually the world.

Planning up to 6 million units of products manufactured for each year, this partnership will start the upscaling of their shared facilities with new automated technologies that can fulfill ever-increasing customer demands.

Global EVP at MODENA, Michael Jizhar stated, “There is a clear alignment between MODENA and Sonlu-Shangling. Both companies have been major players in the consumer electronics industry for a while, covering multiple business verticals and customer segments.”

He explains through sharing MODENA’s R&D, manufacturing and technology ecosystems, they can initiate a transfer of knowledge that accelerates the pace at which both companies reach their shared goal, which is to innovate products that uplift the everyday human experience and shape a life more interconnected than ever before.

For the past decade or so, Chinese consumers have been major drivers of growth for the global luxury market. This signifies an increased level of affluence, which means more income is being spent on upmarket consumer goods across all industries, including electronics, making it one of the world’s most lucrative markets for brand penetration.

Seeing the massive potential of the Chinese market, MODENA and Sonlu-Shangling will kick-off their partnership by developing new cooling and cleaning appliances, like high-end refrigerators and washing machines that are made specifically for Chinese households, after which they will expand this strategy to other product categories. All products will be engineered with the latest innovations for enhanced functionality and energy efficiency, including intelligent inverter, internet of things (IoT) and artificial intelligence (AI), all of which support the joint venture’s commitment to becoming China’s most top-of-mind brand for high-end home solutions. President of Sonlu-Shangling Chen Quanmiao said, “After learning more about MODENA’s vision and mission these past few months, we at Sonlu-Shangling are optimistic about this joint venture.”

“The opportunities for a global brand in the ever-growing Chinese luxury market are immense, and we look forward to working with MODENA to provide the most innovative home appliances for customers across China,” he added

Managing director for MODENA China, Peng Beiping, also stated, “The arrival of MODENA in China cannot come at a better time. This is one of the world’s most-demanding markets, with considerable influence in shaping the latest product designs and technologies. As an agile brand, MODENA is always at the forefront of home and lifestyle innovations, and now with Sonlu-Shangling as our partner, we can achieve even greater things together.”

Besides making life easier, MODENA’s mission also includes making life more environmentally friendly for its customers. In some parts of the world, the company launched its MODENA Energy line, which focuses on manufacturing and distributing renewable-energy solutions like solar panels and batteries for home, commercial and industrial uses. As their partnership with Sonlu-Shangling develops, the plan for MODENA Energy’s arrival in China is cemented down the pipeline.

With MODENA’s strong brand equity and product development capabilities, as well as Sonlu-

Shangling’s manufacturing infrastructure and vast distribution network in China, the joint venture paints a promising future for both companies. Together, their vision for a technologized home might just be closer to fruition.

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