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AIESEC in Indonesia, Danone Indonesia continues raising health awareness through GESID
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IESEC in Indonesia and Danone Indonesia have continued their collaboration to prevent stunting and anemia among Indonesian adolescents with the GESID program as a part of Danone Indonesia’s Bersama Cegah Stunting (Together Against Stunting) movement.
Entering its eighth year in 2024, GESID, which stands for Generasi Sehat Indonesia (Indonesian Healthy Generation), aims to raise awareness about health, nutrition and character building among adolescents, junior high school and high school students through peer-to-peer education.
The program focuses on building a healthy generation through nutrition and health, addressing balanced nutrition, adolescent health, anemia, the first 1,000 days of life (HPK) and stunting, puberty and reproductive health.
In 2023, the program continued across eight regions: Medan, North Sumatra; Padang, West Sumatra; Kubu Raya, West Kalimantan; Makassar, South Sulawesi; Sumedang, West Java; Semarang, Central Java; Malang, East Java; and Jember, East Java.
GESID’s ambassadors, who underwent training activities to enhance their understanding of health and carry out a series of implementation activities in their respective school environments, aim to assist and motivate their peers as key health influencers in their communities, with the hope of reducing long-term stunting rates.
"As a company that has been present for several decades and operates 100 percent in Indonesia, Danone Indonesia has long experience supporting government programs, especially in managing the environment sustainably, such as water conservation and waste management to encourage a circular economy, as well as educational programs related to stunting prevention. In line with the government's focus, Danone Indonesia, through the Danone Impact Journey in the health pillar, launched the GESID or Indonesian Healthy Generation program in collaboration with the Faculty of Human Ecology at the Bogor Institute of Agriculture and the National Population and Family Planning Board, which integrates various elements as a measure to prevent anemia, stunting and child marriage to help the government achieve a reduction in stunting,” said Rizki Pohan, health and nutrition senior manager at Danone Indonesia.
The GESID program activities included teacher training, student training (virtual and physical) and implementation activities including monitoring and evaluation, as well as soft-skills training in social media management and public speaking, conducted from July 15 to Aug. 12, 2023. Partnering with AIESEC in Indonesia, GESID 2023 successfully established partnerships with 115 schools, training 1,402 ambassadors, 229 teachers and 500 student volunteers.
Throughout 2023, GESID ambassadors reached 13,156 peers in 35 school environments through seminars and 1,624 peers through virtual webinars across 15 school environments. Furthermore, through their campaign on Instagram, the ambassadors generated 627,474 impressions with a total of 4,289 posts using the hashtag #AksiGiziRemaja (Teenagers Nutrition Activation).
The implementation of GESID 2023 activities also received support from several departments of education and health in the regions.
As a closing part of the GESID ambassadors’ journey in 2023, the program held the GESID National Gathering. Coinciding with Indonesia's Youth Pledge Day, the event aimed to provide a platform for mutual inspiration and foster strong bonds among ambassadors, strengthening their passion to continue the legacy of providing nutrition and health education.
