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AIA Vitality X SANA Studio 8 Weeks Challenge: Promoting healthy living
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ifestyle is a primary factor in determining a person’s overall health. Eating habits, rest and exercise can bring positive changes to health conditions. Various health risks and critical illnesses such as heart disease and cancer are also caused by an unhealthy lifestyle.
PT AIA FINANCIAL (AIA), through the AIA Vitality program, is working with SANA Studio’s SANA Studio 8 Weeks Challenge, a health and fitness program targeted to help the community adopt good habits in leading a healthy lifestyle. The program will last from May 6 to June 30, 2024.
During this challenge period, participants will attend three exercise classes each week at SANA Studio in Jakarta. In addition, participants will also take part in various weekly exercise challenges integrated into the AIA Vitality app, encouraging them to lead a more active and healthy lifestyle.
Kathryn Parapak, chief marketing officer of AIA, said, "We at AIA are committed to helping people live healthier, longer, better lives. The collaboration of AIA Vitality with the SANA 8 Weeks Challenge aligns well because AIA Vitality supports participants through three stages: Know Your Health, Improve Your Health and Enjoy The Rewards. Participants will use AIA Vitality to undertake the healthy living challenge for eight weeks and can enjoy weekly rewards from AIA Vitality partners. The integration of both programs is expected to become a guide for healthy living and can be implemented sustainably."
Laila Munaf, coach and founder of Sana Studio, said, "The SANA 8 Weeks Challenge has a mission to help everyone embrace the values of health and happiness through fitness. 'Change Takes Time' is the mantra behind this challenge; there is no instant way to build sustainable healthy habits and positive results. Together with AIA Vitality, we will provide guidance and become a support system that will help participants create healthy habits of movement and nutrition while also including rest patterns."
The five participants with the highest AIA Vitality points will be awarded attractive prizes, including Garmin watches, as well as shopping vouchers from Grand Lucky and Farmers Market, as appreciation for their dedication and commitment to implementing a healthy lifestyle.
AIA Vitality is an AIA program that helps AIA customers achieve a healthy lifestyle by providing attractive rewards to customers who adopt certain lifestyle habits. The program is integrated with AIA insurance products. With 28,000 members, AIA Vitality has had a significant positive impact. Data from December 2023 shows that 66 percent of members successfully reduced glucose levels, 59 percent achieved healthier blood pressures, 36 percent reported a decrease in cholesterol levels and 14 percent obtained a healthier Body Mass Index (BMI) value.
