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MyBluebird new EZPoint transcends travel safety beyond comfort
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f New York is renown for their infamous yellow taxi and London with their black shiny cabs, then Jakarta has the crown of blue taxis adorning the busy streets recoloring the hustle-bustle mundanes of our typical Monday blues:
The Bluebird Group (Bluebird).
Bluebird, which symbolically mirrors a European folklore of, ‘Birds of Happiness’ illustrates their purpose of sharing happiness in building the nation.
Since 1972, Bluebird encourages sensitive care for their customers. Weaving their profile to become the most beloved and reliable mobility experience for Jakartans and beyond.
Coinciding with National Customer Day on the 4th of September, Bluebird launched EZPoint as a token of gratitude for their MyBlubird loyal users when facing various challenges.
This reflects the vitality for our citizens o consider when going through the hassle of finding the right place to park their cars, because a stress-free and comfortable ride in the taxi might be your option. Not to mention, honest drivers and carefully-reached destinations promised too.
With the presence of EZPoint, Bluebird is taking real actions in demonstrating the validity of benefits that can be felt from the Indonesian Comfortable Standard mobility (SNI) with Bluebird.
To millions of passengers every month in Indonesia, Bluebird isn’t just a taxi company, but a part of our lifestyle.
“Bluebird is proud to give sincere appreciation to customers’ trust we are committed to in the momentum of National Customer Day,” opened President Director of PT Bluebird, Andrianto (Andre) Djokosoetono. “EZPoint is here to celebrate the special relationship we have with Bluebird users.”
For over 50 years, Bluebird have continuously proven their commitment to be a trustworthy transportation partner from regular taxis (Bluebird & Pusaka) to executive taxis (Silver Bird), up-to-standard car rentals (Golden Bird), and in prime of Indonesia’s future towards a green center stage, Bluebird has taken further steps to provide an environmental friendly taxi.
This includes a selection of EVs (Electric Vehicles) from the Bluebird Group that aims to reduce carbon emissions for your next trip—a promising contribution of Indonesia’s net-zero journey target for 2060, or even sooner.
Especially considering how technology is maturing quickly in parallel, this example represents one of the many actualizations of Bluebird’s remarkable strides that corresponds to not only the needs of their loyal Bluebird users, but the nation itself.
And within this moment, digital services has also been embedded within their values such as the EZPoint.
Moreover, Andre noted how EZPoint is designed to provide personalized benefits according to the needs of the loyal Bluebird users. It is a digital program for users that showcases four levels of loyalty starting from: Explorer, Traveler, Voyager, and Elite. The EZPoint will also provide personalized benefits according to the unique needs of their users in certain groups.
“We understand that every customer has preferences and different needs […] With EZPoint, Bluebird users can enjoy a customized travel experience with their respective lifestyles and preferences,” Andre added.
Integration is the key for Bluebird.
Their solutions are knitted in a way that will not only optimize your home energy from an integrated perspective, but a evolving space for continuous improvements according to your desire.
The infamous blue logo with a soft-bird illustration that we immediately associate with a safe, warm, high-quality journey, the EZPoint is not just a reward, it is a strive towards something that the Bluebird loyal customers consider paramount and a fulfillment to their purpose.
Furthermore, this mission rings a union of happiness for everyone’s mobility within their daily lives, beyond actualizing a mobility experiences that delivers standards closer to the dream doorstep of our reality.
“Through the mission, the user will get additional points to earn a variety of benefits that not only increase the comfort of their trip, but also integrating mobility experiences with daily travel destinations,” Andre explained.
In a fast-paced world where individuals have to rush from one place to another within a short span of time, a comfortable and safe-ensured transportation option evoked within your journey should be the priority.
It is no wonder that Bluebird granted the, “Most Valuable Passenger” (MVP) to their loyal customers and even new users at their MyBluebird application. The MVP illustrates a form of gratitude, once again, for their trust and loyalty in Bluebird’s daily strides in their better becoming.
Because for Bluebird, every customers elicits a storytelling of sincere value and meanings for the company and their traveling journey is beyond a hop from one destination to another.
It is a way of life.
With EZPoint, it is in hope that loyal customers of Bluebird such as yourselves will acknowledge the amount of value and pride you have elevated for the group for inspiring them to be wholehearted in delivering excellent customer experience and satisfaction.
