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Ministry reprimands TikTok over newly reopened TikTok Shop
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Monica Amadea (center), owner of a TikTok sales channel called Monomolly, and her employees offer merchandise through a TikTok livestream in Jakarta on April 4, 2023. (AFP/Bay Ismoyo)
T
he Cooperatives and Small and Medium Enterprises (SMEs) Ministry has issued a stern warning to video-streaming platform TikTok, demanding compliance with rules that prohibit social media platforms from offering e-commerce transactions.
The ministry says it found “no significant changes” in TikTok Shop after the feature’s relaunch following TikTok’s collaboration with local e-commerce platform Tokopedia.
TikTok is owned by China-based ByteDance.
According to the ministry, TikTok Shop still allows users to buy products directly within the TikTok app.
"As we’ve seen on Dec. 12 during its local trade campaign, [TikTok] was still conducting [business] transactions on social media," said the ministry’s special staffer on creative economy empowerment, Fiki Satari, as quoted in Kumparan.
“Social media is a communication platform, and TikTok is facilitating business transactions,” he added.
Fiki dismissed any notion of an “adaptation process” and stressed the need for complete compliance, likening TikTok’s actions to “unauthorized” trial runs that should remain internal instead of being open to public participation.
