This recognition underscores the success of iDA by Indosat Business as Indonesia’s leading big data and analytics platform, empowering businesses to unlock their full potential in navigating the digital future. Moreover, it is a testament to Indosat Ooredoo Hutchison’s strategic vision of transforming from a traditional telco into an AI-native TechCo, where cutting-edge technology and innovation drive impactful solutions for businesses.

iDA platform is tailored to support businesses across various sectors, including banking, FMCG, retail and government, enabling them to make smarter decisions by leveraging data. Its comprehensive suite of services includes Advertisement Technology, Analytics Solutions, Identity Management, Data Marketplace and Custom Analytics.

“This award is living proof that our journey toward becoming an AI-native TechCo is on the right path. It reflects the dedication and innovation of the iDA by Indosat Business team. Big data and analytics play a critical role for companies. By harnessing big data, businesses can collect, store and analyze massive datasets from various sources. With iDA by Indosat Business, companies can better understand their data and translate it into effective business strategies, enhancing their competitiveness and resilience amid market changes. We are delighted to support businesses across industries,” said Pulkit Khanna, SVP-head of B2B Data Monetization, Indosat Ooredoo Hutchison.

Big data plays a major role in also reducing operational costs across industries by improving forecasting, inventory management and resource optimization. Furthermore, it offers deeper insights into customer behavior and preferences, ensuring businesses remain competitive in the digital age.

With the support of iDA by Indosat Business, companies can boost sales through more precise audience targeting. For instance, during Ramadan, businesses can deliver tailored advertisements and promotions to their target audiences, enhancing the effectiveness of marketing campaigns. iDA ensures the importance of reaching the right people, at the right place and at the right time.

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For the government sector, iDA by Indosat Business aids in evaluating policies and analyzing public service planning. Authorities can also disseminate essential information during specific periods, such as real-time traffic updates during holiday travel seasons.

In the banking sector, iDA supports analytical-based financing eligibility scoring and promotes banking services to the right audience. Additionally, universities and research institutions can conduct surveys and studies swiftly and accurately using iDA’s solutions.

Data security is a top priority for iDA by Indosat Business. The platform includes secure and efficient digital identity management, allowing businesses to better manage customer data while protecting sensitive information from cyber threats. Complying with personal data protection law is always a priority for iDA.

With these extensive benefits, iDA by Indosat Business not only enables companies to remain competitive and thrive in the ever-evolving digital era but also reinforces Indosat’s commitment to driving meaningful innovation as part of its AI-native TechCo transformation.

 This article is published in collaboration with Indosat Ooredoo Hutchison

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