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Jakarta Post

Coffee chain Tuku seeks perfect blend for expansion

Founder Andanu Prasetyo says he remains comfortable with keeping Tuku bootstrapped for now as he prefers to maintain control over his coffee-to-go start-up.

Ruth Dea Juwita (The Jakarta Post)
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Jakarta
Thu, December 26, 2024

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Coffee chain Tuku seeks perfect blend for expansion Daily dose: Baristas of Jakarta-based coffee chain Tuku pose for a photo in one of the young company’s outlets. (Courtesy of/Tuku)

T

uku is one of a rising number of independent coffee-to-go outlets taking on the once dominant global chains in a diversifying local coffee scene.

Emerging as a standout in the country’s crowded mid-segment coffee market, Tuku made its mark with its signature milk coffee with palm sugar, a type of product now offered by various brands that has become the nation’s bestselling ready-to-drink beverage.

While many competitors have pursued aggressive growth strategies to gain market share, the Jakarta-based coffee chain opted for incremental expansion based on founder Andanu Prasetyo’s vision of fostering a “neighborhood coffee” culture inspired by markets as diverse as Yogyakarta and Melbourne, Australia.

“No big dreams or anything. I just really want the local coffee scene to grow into the essence of a neighborhood coffee shop,” Andanu told The Jakarta Post on Dec. 5.

Tuku was founded in 2015 with Rp 500 million (US$32,000) in combined personal funding and loans. Profits from his first café, Toodz House in South Jakarta, were reinvested to start Tuku’s chain by opening a second outlet just across the street.

 

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