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View all search resultsMR.D.I.Y. records Rp 3.7 trillion (US$223.97 million) in revenue for 2025 first half
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MR.D.I.Y. Indonesia has rolled out strategic campaigns and promotions to better align with consumer needs.(Courtesy of MR. D.I.Y.)
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T Daya Intiguna Yasa Tbk (MR.D.I.Y. Indonesia) closed the first semester of 2025 with revenue rising 16.5 percent year-on-year (yoy) to Rp 3.7 trillion (US$223.97 million), while total transactions increased by 11.6 percent to 47.6 million transactions.
The stellar performance was driven by the continued store network expansion and targeted marketing strategies, with the gross profit margin improving to 55.9 percent, reflecting continued operational efficiency.
Amid shifting market dynamics and consumer trends, the company adopted a focused and agile approach to ensure continued resilience and long-term growth.
“We remain focused on operational efficiency, understanding consumer needs and strengthening our fundamentals. Sustainable growth is built on consistent expansion, sound execution and agility in responding to market dynamics,” said MR.D.I.Y. Indonesia president director Edwin Cheah.
Expanding network and operational discipline
As part of its core business strategies, MR.D.I.Y. Indonesia continues to pursue consistent expansion. With the addition of 128 new stores in the first half of 2025, the company’s total store network has grown to 1,086 locations nationwide, establishing its leadership in the home improvement industry in Indonesia.
This consistent expansion has further reinforced operational resilience. The company recorded a profit after tax (PAT) of Rp 507.4 billion in the first half of 2025 as it implemented several initiatives to maintain long-term financial performance. Backed by strategic efforts to strengthen its fundamentals, the company maintained a PAT margin of 13.6 percent.
Disciplined financial governance continues to be a top priority. MR.D.I.Y. Indonesia chief financial officer Rika Juniaty Tanzil explained that the company’s operating cash flow strengthened with an increase of 167 percent yoy to Rp 533 billion, reflecting a stable liquidity position.
“Our gearing ratio remains at a healthy 0.4x. We will remain focused on ensuring business resilience while maintaining sustainable growth and profitability.”
“During the first half of 2025, we have aligned our investment with high-impact areas, with results from these initiatives projected to unfold in the second half and beyond,” she added.
Optimizing potentials, relevant offering
MR.D.I.Y. Indonesia’s excellence has been acknowledged with numerous awards, such as the Retail Asia Awards 2025, the Top CSR Awards, the Asia Responsible Enterprise Awards and the Indonesia Excellence GCG Awards, affirming the strength of the company's long-term strategy in driving agile, impactful and responsible growth.
Entering the second half of 2025, the company will continue to maintain a healthy pace of expansion while extending its positive impact.
MR.D.I.Y. Indonesia is focused on operational efficiency and continues to offer products that align with consumer needs. Additionally, customer-centric campaigns and promotions are in place such as the Promo Hemat Mat Mat savings promo, offering even more affordable prices; the Purchase With Purchase (Tebus Hemat) program; and the “Inspirasi Buat yang Ada Aja Idenya” campaign, which inspires and encourages customers to discover new and relevant uses for everyday household products.
“We view the current market dynamics as an opportunity for continued growth by providing effective and affordable solutions for value conscious shoppers. Even as consumer behaviour evolves, household needs remain constant. Hemat, Lengkap, Dekat has always been our core value proposition, and in these times we go even further through special offerings that bring great value to our customers. With our values and consistent approach, we believe MR.D.I.Y. Indonesia is on the right track to achieving its long-term business goals,” Edwin concluded.
