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Forced off TV, have the Golden Globes lost their luster?
With no stars, no red carpet and no televised broadcast this year, do the Globes still matter?
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Interior view during the 78th Annual Golden Globes Media Preview at The Rainbow Room on February 26, 2021 in New York, New York. (Agence France Presse/Arturo Holmes/Getty Images)
N
o stars, no red carpet, no televised broadcast: this year's Golden Globe winners will be announced at a drastically scaled-down ceremony Sunday. But do the awards even matter anymore?
Hollywood studios normally use the glamorous luster of the Globes as a key marketing boost for their films and TV shows, but this year, they are publicly boycotting the whole affair.
"Right now, Hollywood, for the most part, is not paying attention to the Golden Globes," said Marc Malkin, Variety's senior culture and events editor.
"If Hollywood isn't recognizing these awards in any way, what kind of significance can they actually have? I don't think much," he told AFP.
The boycott is the result of years of questionable practices by the Hollywood Foreign Press Association, whose members vote on the Globes.
The group of 100-odd entertainment writers with links to foreign publications had long been accused -- privately, within Hollywood circles -- of a litany of failings from corruption to racism.
But the outsized power of the Globes -- second only to the Oscars in terms of clout -- meant any criticism of the group was guarded, until a Los Angeles Times expose showing the HFPA had no Black members opened the floodgates last year.
