The teaser for the music video of the hip hop track, the lead single of the group's new album to be released next month, has already attracted more than 130 million views on YouTube.

The foursome of Jisoo, Jennie, Rose and Lisa has become a global phenomenon since its debut in South Korea in 2016 and the group has collaborated with stars such as Lady Gaga, Cardi B and Dua Lipa.

Some of BLACKPINK’s songs, such as "Kill This Love", have gathered more than a billion YouTube hits, but group members have focused more recently on solo releases.

"Since it's our comeback after a long time [...] we wanted to express our identity. So we put together words 'Pink' and 'Venom', two contradictory words that will well remind you of us," Jennie said at a media event.

The band's management agency, YG Entertainment, said the music video for the song, which featured traditional Korean instruments, was the most expensive it had ever produced.

The new album, Born Pink, set for release on Sept. 16, presold more than 1.5 million copies in a week, double the number of the group's first album, YG said.

"Rather than focusing on breaking records, we have really prepared for the new song so our fans and audiences can love it, [but] if we are able to break records, we would be really thankful," Rose said.

BLACKPINK kicks off its world tour in October and will visit at least 26 cities through to June, performing to some 1.5 million fans.

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