Something that was once loved at first sight can always be loved again on a second look.

As we all know, love is an endless journey.

Now that we are nearing the end of a vibrant Ramadan, we are at last experiencing long-awaited togetherness like the good old days. Gushing with gratitude and heartfelt warmth, this festive month is also about remembering our place that speaks nothing less than opening our hearts to the world of giving.

Wrapped up in the heartwarming month of Ramadan, leading food and seasoning company Sasa has made its return with its “Crazy Kind” program, which has been committed to elevating Indonesia’s nutritional health from the very beginning. It has now evolved into a program that today invites people from various communities to replenish their souls by sharing with those in need.

Embracing good deeds, the Sasa Crazy Kind program encourages all to spread benevolence through a Box of Kindness.

The magic contained within a Box of Kindness unfolds with giving secondhand clothes to those in need, along with a display box that will add color to places of worship, including local neighborhood mosques, churches, monasteries and even offices, waiting to be treasured by someone new.

As renowned artist Pablo Picasso once said, “The meaning of life is to find your gift. The purpose of life is to give it away.” But there’s more! The magic does not stop with rehumanizing the month of returning to our deepest core and our deepest good. If you have ever heard of good karma, this program speaks its truth.

Every person that participates in the Box of Kindness movement will receive a gift from Sasa Crazy Kind for your generosity in donating your pre-loved clothes. Your good karma will be embodied in the rich flavors of Sasa products for you to take home as good karma to bless your homemade dishes, wrapped in a personal goodie bag provided just for you.

The various locations that have become magical points for Box of Kindness can be mapped out across Jakarta: from Sunda Kelapa Mosque in Menteng to the Holy Queen Mother Mary Catholic Church in Kebayoran Baru, from Agung Wira Dharma Samudra Temple in Pasar Minggu to Vihara Amurva Bhumi in Setiabudi to Sasa Inti headquarters in Palmerah. You can touch all these magical points and potentially turn someone’s life around.

And doing so will also change your life. Happiness is indeed contagious, just like the warmth resembling the sun that spreads though your body from its center: your heart.

“With this Box of Kindness, we want to remind and invite people to always do good, starting with the simplest things, such as sharing items that one no longer uses at home but can be more useful for those in need,” said Aldina Bahri, brand representative of Sasa Inti.

Aldina believes in the unity of good deeds derives from the unity of our community. Her heart vibrates with encouragement to give happiness to others by doing good. With our intentions that stem from purity, not only do we practice empathy so we can become better people, but we are also exercising mindfulness to remind us that we are all humans at the end of the day.

This is behind her desire to encourage people from different communities to do good, as Aldina believes that doing good does not depend on a person’s background. Rather, we all believe that it is the barest minimum we can do while living in a world we share with other people. Box of Kindness is one solution that not only sends ripples of goodness throughout a community, but also promotes a more sustainable and circular future for the country.

Everyone deserves equal access to live the life they want, and this shared desire unites all people who wish for nothing less than one thing: happiness.

So, what are you waiting for?

Come and join the renewed Box of Kindness movement from Sasa Crazy Kind, and once again immerse yourself in the world of unity in happiness through acts of sharing and kindness for those in need, uniting our nation on a journey to a world where pre-loved items are loved once again.

There is no such thing as being too kind, so come and be Crazy Kind! Because there is no one else but ourselves, and we are the change that we are looking and waiting for.