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Will new comedy 'Kaka Boss' continue Imajinari's box office streak?
Producer Ernest Prakasa and writer-codirector Arie Kriting speak about their latest film as they mull over which is scarier: a flop or another shocking success?
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Eastern wave: Actor Godfred Orindeod (center) stars in ‘Kaka Boss’, a comedy from production house Imajinari that tells the story of a debt collector from the country’s east who decides to switch careers and become a professional singer to make his daughter proud. (Courtesy of Imajinari/-)
Sometimes, nothing is more frightening than a colossal success.
Imajinari, a production house founded by Ernest Prakasa and Dipa Andika, enjoyed a sterling debut with Batak-centric family comedy Ngeri-Ngeri Sedap (Missing Home), which drew in a nationwide audience of more than 2.8 million during its theatrical run back in 2022.
But it was this year’s Agak Laen (A bit different) that blew the film industry away. After the comedy horror filled more than 9 million theater seats, not to mention its enduring popularity on Netflix, it appears that all eyes are now on Imajinari.
Will the studio be able to maintain this momentum or, better yet, score something more commercially successful than Agak Laen? Its latest comedy flick, Kaka Boss, might just be the answer.
But in the eyes of producer Ernest, filmmaking is not about “how much”. Instead, it is always about “why”.
“Nine million is an absurd and phenomenal number. Who knows when we can score that [kind of] number again,” Ernest said during a sit-down interview on Aug. 19.
“Regardless, we don’t choose a project based on its commercial potential. What’s important is we must believe in the ‘why’: that we believe this film will present something interesting, unique as well as authentic.”
