Held in NexSpace at the Jakarta Convention Center (JCC) from Nov. 24, the four-day event will include programs such as a conference, IdeaTalks, Utopia Blok:verse, IdeaFest Music, Lucu Fest, Hall of Makers, Manual Food Market, Litter by Litter, Your Voice Matters and Berani Bacot.

This year, the event collaborated with more than 180 creative actors, more than 30 comedians and more than 30 culinary tenants to present over 100 sessions and dozens of experiential booths. It will by attended by the biggest names in the industry, such as Manoj Punjabi, Maudy Ayunda, Nadiem Makarim and more. Visitors will also be able to meet renowned Japanese contemporary artist, Takashi Murakami.

IdeaFest 2022 is made even more special as it is an offline event now that the country is beginning to heal from the COVID-19 pandemic. It was held as a hybrid festival last year and virtually the year before. It is hoped that the platform will become a facilitator for national and international creative industry players to share ideas, insights, entertainment and various creative breakthroughs that can increase impactful collaboration.

“After dealing with a pandemic for more than two years, now the world is slowly recovering on its own, and we are aware that today's technological advances make collaboration more barrier-free,” said Ben Soebiakto, cochairman of IdeaFest 2022. He believes that the country’s creative community can move forward to create works that will have a lasting impact on the country’s economy as long as there is collaboration of all parties.

“IdeaFest 2022 partners with various communities and program partners in an effort to introduce the latest innovations that are predicted to become an important part of everyday social life in the future after the pandemic. So everything presented is not only attractive, but also has usability and benefits in a sustainable manner,” Ben added.

Tourism and Creative Economy Minister Sandiaga Uno also appreciated IdeaFest as a collaborative platform to encourage the development of the creative industry, which currently has a large percentage of Indonesia's economic growth. He revealed that the ministry had 17 sub-sectors of the creative economy that are actively developing.

“If we look at the data we have now, the sector that provides the largest contribution to the Indonesian economy, the creative economy occupies the third position. Therefore, [we can] use IdeaFest 2022 to improve Indonesia's creative economy as well as improve people's living standards. IdeaFest is the platform that is needed today to bring innovation, adaptation, collaboration to the Indonesian [young] generation,” Sandiaga said.

Looking to the future, the event will also invite visitors to discuss Web 3 and blockchain applications in the industrial ecosystem at Blok:verse, as well as present entertainment from leading names on the IdeaFest Music and Lucu Fest stages. IdeaFest 2022 has a Braintrust team that specifically curates various issues and specific phenomena, such as art, fashion and streetwear, activism and more.

IdeaFest 2022 activities this year are sponsored by Blibli, Unilever, Indomie, Pop Mie, Indomilk Susu Steril, Chitato Lite, BCA and many more. It is the Intellectual Property of Samara Live. The festival also collaborates with a number of partners including Double Deer Group, Indozone, Indonesian Funny Council (MLI), Makna, Manual Jakarta, Leader.id, TFR, Volix, Utopia, 11th Space and more.

To purchase tickets and for further information about the entire series of IdeaFest 2022 events, please visit the website ideafest.id, as well as the official social media account @ideafestid.

Popular

Indonesia not affected by Southeast Asia-wide heat wave: BMKG

Residents fear for safety as Mount Ruang volcano erupts

In defense of Indonesian democracy