The LG Loves Green program has recently made its return with tree planting at the Muara Angke Wildlife Research, Jakarta. During the opening ceremony, LG signed a memorandum of understanding (MOU) with Abdul Kodir, head of the Jakarta Natural Resources Conservation Agency (BKSDA).

Entailed in the MOU are plans to extend the reforestation beyond Jakarta, namely Kalimantan and Sumatra islands with a target of 32,000 trees. Specifically for Jakarta, LG aims to plant 4,000 mangrove seeds on Rambut Island, Thousand Islands, Jakarta. The series of replanting activities is set to end in April 2023.

The replanting is part of LG’s consistency in supporting governmental programs in sustainability. “This is a symbol of LG’s commitment to maintain Indonesia’s biodiversity,” said Jay Jang, marketing and relations director of LG Electronics Indonesia.

LG’s sustainability vision is further reflected in LG’s portfolio of innovative home appliances solutions. Its energy-saving products from refrigerators and washing machines to air conditioners are equipped with the inverter technology, reducing electricity consumption.

Taking a step further in energy efficiency, LG’s hero products are outfitted with the LG ThinQ™ feature. The application allows homeowners to take control of their electronic appliances using WiFi, enabling them to conserve more energy by adjusting the setting of their products without sacrificing their versatility.

All of LG’s efforts through technological interventions are part of the company’s global commitment to reducing emissions and carbon footprint along its entire production or distribution chain. “LG continues to endorse sustainable solutions in Indonesia as well as globally, as [LG and its customers] continue to grow into the future together,” said Lee Taejin, president of LG Electronics Indonesia.

LG Loves School

LG also aspires to help the development of its surrounding communities with its innovations. This year, LG is providing support for students of the Warungasem 1 Vocational High School, Batang, with two industrial laboratories and several items of electronic equipment for the school’s Refrigeration and Air Conditioning Engineering department.

“Through LG’s CSR pillar, we are focusing on improving the quality of education, so this facility can help students develop the competencies they will need before entering the workforce,” added Jay.

Aside from reaching schools in the more remote areas of the country, LG Loves School is transitioning to providing supplies in the form of refrigeration and air conditioning equipment. Previously, LG amassed most of its efforts in providing multimedia-related electronics such as computers.

“The expansion of our CSR also represents our drive to support and synergize with the government in developing the competence of the Indonesian workforce," stated Jay.

Going global with local manufacturing plants

LG’s initiatives also work hand-in-hand in ensuring that Indonesia emerges as a strong production base for the domestic and international market. The factories in Cibitung (for television and monitor production) and Legok (for AC, refrigerator, washing machine production) are geared to realize this ambition.

The LG Cibitung plant, for example, will be the company’s new regional center, taking two out of six production lines from Gumi, South Korea. The move is expected to improve production efficiency for LG televisions worldwide, with Gumi as a control tower for LG's other growing businesses.

Established in 1995, the TV, Monitor and Digital Signage Products Production Line facility in Cibitung will be upgraded through advanced automation in assembly, quality inspection and product packaging. With the improvements, LG Cibitung is expected to increase its annual capacity by up to 50 percent.

The expansion is part of LG’s bigger picture to realign production strategies to better adapt to changing market demands. An increased production capacity in Indonesia will enable LG to supply products to consumers more quickly and more efficiently than before.

Last year, LG also expanded its production at the Legok plant in Tangerang, Banten, to products in the premium line. It included state-of-the-art refrigerators that added to LG’s impressive portfolio in the refrigeration and freezer segment.

The Legok plant was also proud to present its more aesthetically centered line of products. This September, it introduced the LG Macaron, inspired by the delightful colors of its namesake, the famous French dessert.

“Putting forward an aesthetically pleasing design with a fresh selection of colors, the LG Macaron also shows a touch of LG's signature technological innovations,” said Kris Lee, product director home appliances of LG Electronics Indonesia.

The LG Macaron is available in nature beige (ivory), clay pink and clay mint. It has four cabins with the smallest capacity being 315 liters and the largest being 395 liters. Its Linear Cooling technology ensures low dynamics for changes in temperature in the cabin while Door Cooling helps keep the temperature of door racks and the surrounding area similar to the storage cabin. Meanwhile, electricity consumption is no longer a problem with an inverter compressor.

LG stated that the production of the LG Macaron and its other line of refrigerators is not just meant to meet domestic demand. It also serves to answer the demand of foreign markets, even South Korea where LG is based.

“Beyond providing innovative products and smart household solutions, LG also focuses on the expansion of various products as proof of our pledge to grow and develop with the people of Indonesia,” said Lee. He added that the expansion is firmly related to the growing trust of Indonesians in LG’s products and services.

“Domestic production is not only related to the amount of investment in Indonesia, but also the strengthening of the faith that Indonesians have shown in us over the years,” he concluded.

Moving forward, the Legok and Cibitung plants will continue to supply the Asian and Australian markets with television and monitors, as well as home appliances such as AC, refrigerators and washing machines. Meanwhile, LG will continue to expand its innovations and prepare for other ideas and initiatives that will support its mission to accompany the growth and development of Indonesia.

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