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Akasa Air Partners enhances customer engagement with WebEngage
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O
ne might call it an astronomical collaboration, the leading marketing automation platform WebEngage, and India’s freshest reliable airline, Akasa Air Partners have skyrocketed their partnership in Mumbai.
Youthful and with an employee-centric philosophy, Akasa Air Partners’s inimitable customer service welcomes the freshest tech-led approach for WebEngage’s marketing automation platform. The multi-industry WebEngage is ready to equip Akasa Air with superb customer engagement across various platforms, ensuring relevance and personalized contextual information.
Cofounder and chief marketing and experience officer of Akasa Air, Belson Coutinho, delves deeper into their partnership, “We are pleased to partner with WebEngage and leverage its cutting-edge marketing automation platform to build brand loyalty, increase customer engagement and drive conversations with one-on-one communication.”
Belson also noted that Akasa Air’s extensive care for its customers and aspirations to continue building its customer-centricity would be elevated through WebEngage’s platform, which will leverage the company with real-time analytics of users’ desired choice of channels.
Adopting a unique style toward its customers that stems from the brand’s values and customer-centric approach, Akasa Air is confident that through this collaboration it will be able to transform the customer experience in the airline sector for the better.
“WebEngage’s retention platform will facilitate Akasa Air in replicating its on-ground as well as its inflight experience across all digital touchpoints through our smart, data-driven and fully automated retention platform, changing the customer experience positively and we are delighted to be their partners in this journey,” said Avlesh Singh, cofounder and CEO of WebEngage.
Believing that no business should be burdened with hard work to simply engage and retain its customers, WebEngage is set on a unique mission to help mitigate this issue for any type of business. Also assisting businesses scale through their robust customer data and analytics platform, a personalization engine and an omni-channel campaign-orchestration system, WebEngage has solidified its commitment to and focus on the enterprise ecosystem. Utilizing its full-stack retention operating system, which is used and recommended by 800+ marketers around the world, WebEngage is determined to retain its number one status in platform ease of use and comprehensiveness across markets around the globe.
This is in line with both companies’ strategy, which aims to build a customer-centric organization, actualizing the reality of what is the Indian imagination.
