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Birkenstock inspires hearts and soles
2023-Birkenstock, the globally acclaimed footwear brand, continues to weave tales of inspiration and resilience with the launch of its latest short film as part of the #CeritaBirkenstock series.
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With the latest #CeritaBirkenstock short film series in Indonesia
2023-Birkenstock, the globally acclaimed footwear brand, continues to weave tales of inspiration and resilience with the launch of its latest short film as part of the #CeritaBirkenstock series.
The #CeritaBirkenstock series has become a testament to the brand's commitment to storytelling that resonates on a personal level. Each installment offers a glimpse into the lives of individuals who, like Birkenstock, prioritize comfort, timeless style and unwavering commitment to foot health.
This heartwarming narrative, unveiled on Oct. 20, encapsulates the remarkable journey of a young entrepreneur, emphasizing the brand's core values of taking first steps, embracing timeless style and fostering family unity.
We follow the footsteps of a girl named Flo, who embarks on a soul-stirring journey, rekindling the warmth of her family bonds. What begins as the courageous act of taking the first steps in her own life blossoms into a business venture, drawing inspiration from an age-old family recipe. The narrative beautifully unfolds to reveal a flourishing family business that not only captures the essence of Birkenstock's values but also becomes a beacon of unity for her family.
The short film not only showcases the emotional journey of the protagonist but also features iconic Birkenstock silhouettes, including the beloved “Arizona” sandal, the rugged outdoor category represented by the “Atacama” and “Profi Birki” for the kitchen industry keeps standing steady and cool regardless of what's cooking.
Birkenstock's commitment to storytelling extends beyond footwear; it's about celebrating the diverse journeys that make us who we are. The #CeritaBirkenstock series aims to connect with audiences on a deeper level, transcending the traditional boundaries of a brand.
To watch Flo's inspiring journey and explore the #CeritaBirkenstock web series, please visit
