Chef Edi’s journey as an “Aussie Beef Mate” began with a captivating trip to Queensland, Australia, in October 2023. He was treated to a showcase of unique beef production spanning from the Atherton Tablelands through to Townsville, Charters Towers and Brisbane. During his trip, he learned about beef properties, feedlots, state-of-the-art processing facilities and top-tier restaurants. He also engaged in an Australian beef masterclass session where they delved into an array of captivating topics, such as the Meat Standards Australia program, food safety programs and integrity systems, and a plethora of beef cooking inspiration and product showcases.

“We are thrilled to welcome chef Edi Pancamala as the newest member of the Aussie Beef Mates family in Indonesia. His passion for food and culinary expertise will further strengthen our commitment to promoting Australian beef in the Indonesian market. Through this second collaboration as well, MLA and TIQ hope to continue to strengthen relationships with the Indonesian market and drive demand for Australian beef,” said Valeska, MLA regional manager Southeast Asia.

This collaboration comes at a perfect time, coinciding with the Australia Day celebration on Jan. 26. The “Aussie Beef Mates” program serves as a delicious bridge between Indonesian and Australian cultures, allowing people to celebrate not just a national day but also their shared passion for quality food and culinary experiences. It promises to ignite culinary inspiration and elevate Australia’s world-renowned beef to new heights in the vibrant Indonesian market.

Chef Edi created three special dishes for the two-week Australia Day promotion, beef tataki, beef saikoro and beef eye rump steak, available at Swissôtel Jakarta PIK Avenue. In Liberta Kitchen and Bar, chef Andre has created two dishes for a one-month promotion, OP ribs and grilled ribeye. These dishes are a testament to the ongoing collaboration between Aussie Beef Mates and esteemed establishments, bringing the flavors of Australia to the heart of Jakarta's culinary scene.

Australian beef, renowned for its taste and adherence to the highest safety and halal standards, stands out as the pinnacle of quality and flavour. The combination of factors that make it exceptional in the world of beef production continues to make Australian beef a preferred choice among chefs and consumers globally.

Aussie Beef & Lamb (ABL), initiated by the MLA, represents the finest quality Australian red meat, including beef, lamb, goat and veal. With a focus on both trade (B2B) and consumer (B2C) audiences, ABL serves as the premier platform for promoting and marketing Australian red meat in export markets worldwide. ABL is driven by the mission to ensure consumers have a consistent supply of exceptional Australian red meat, supported by strong collaboration with farmers, exporters, retail partners and culinary services such as restaurants and food suppliers. ABL strives to build awareness and preference for Australian red meat by highlighting its superior attributes and distinguishing it from competitors of other countries of origin. We are proud of our commitment to food safety, halal certification and industry development programs. We also ensure high quality in the rearing, production and delivery of Australian red meat worldwide.

More: www.aussiebeefandlamb.id  | Follow us: facebook.com/AussieBeefLambID or instagram.com/aussiebeeflambid

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