Annually organizing over 90 exhibitions at esteemed exhibition halls such as Makuhari Messe and Intext Osaka, across a variety of industries ranging from jewelry to electronics, RX Japan’s upcoming event is sure to be a grand celebration of Japanese food and beverage producers.

Held concurrently with the Japan Int'l Food and Beverage Expo (JFEX), “JAPAN’S FOOD” EXPORT FAIR hopes to expose international buyers to Japan’s wealth of quality culinary products, serving as a dedicated platform that connects businesses to producers.

An extensive culinary event, "JAPAN'S FOOD" EXPORT FAIR consists of two iterations; the summer and winter shows, both running alongside JFEX. The winter edition of "JAPAN'S FOOD" EXPORT FAIR and JFEX will take place from Nov. 27 - 29 at Makuhari Messe. Showcasing a dynamic range of food and beverage products, JFEX presents four distinct shows; JFEX FOOD, JFEX WINE & SPIRITS, JFEX MEAT & DAIRY and JFEX PREMIUM.

Taking into consideration the international surge in popularity of Japanese cuisine, the event will include over 900 exhibitors, notably featuring leading brands such as Ajinomoto, Bourbon, NH Foods and Miyazaki Export Association, showcasing a dynamic roster of products.

With agri-food, seafood, meat, processed foods, Japanese tea, beverages, alcohol, snacks, health foods, seasonings, and more, “JAPAN’S FOOD” EXPORT FAIR offers attendees an extensive catalog of products from both big Japanese brands and charming niche producers.

With its massive scale that aims for global appeal, RX Japan expects the expo to attract around 27,000 visitors from over 50 countries, which includes major importers, supermarkets, restaurants and even department stores. RX Japan hopes that prospective international visitors will be able to gain insight into Japan’s culinary culture at the expo, helping them source, market and integrate authentic Japanese food products into their offerings.

Anticipating a sizable number of international guests, RX Japan is also committed to facilitating a seamless experience for all attendees, encouraging all of the exhibitors to provide English-speaking staff on site. Additionally, the expo has appointment booking services available, allowing any attendee to pre-book meetings with exhibitors on their preferred time slots through the event’s personalized portals. Aside from managing appointments, visitors can also access exhibitor information, and even organize their purchases from exhibitors on the same portal.

Aside from highlighting Japan’s expansive offering of food products, the expo will also feature exhibitors who specialize in food-related utensils and services. With exhibitors that provide tableware, kitchen tools, logistics and transportation solutions, the expo is a one-stop shop for attendees who wish to also upgrade their equipment, as well as their food.

RX Japan representative, Hiroaki Saito, expressed his enthusiasm for the event and how beneficial it is for international visitors especially.

““JAPAN’S FOOD” EXPORT FAIR is a B2B trade show that exhibits Japanese F&B products and which provides a unique opportunity for international buyers and distributors to discover and procure high-quality Japanese products."

“JAPAN’S FOOD” EXPORT FAIR welcomes food enthusiasts, industry professionals, and aspiring entrepreneurs to explore, learn, and expand their networks at this remarkable showcase of Japan’s vibrant culinary industry.

Visit the official website at https://bit.ly/3JYAIPp to register and discover more about the 8th annual “JAPAN’S FOOD” EXPORT FAIR.

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