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Jakarta Post

Beautysity set to champion diverse beauty, confidence for Indonesian women

Front Row (The Jakarta Post)
Jakarta
Thu, June 13, 2024

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Beautysity set to champion diverse beauty, confidence for Indonesian women  (Courtesy of Beautysity)

M

RA Media is set to hold the beauty and wellness exhibition Beautysity, offering a range of quality beauty products and treatments aimed at Indonesian women.

Beautysity, which stands for Beauty Diversity, carries a central message of celebrating the diverse beauty and confidence of Indonesian women as represented by Ariel Tatum, Shareefa Daanish and Susan Sameh, who were chosen by the teams of Harper's Bazaar Indonesia, Cosmopolitan Indonesia and Her World Indonesia.

Slated to be held from June 27-30 at City Hall, Pondok Indah Mall 3, Beautysity is curated directly by MRA Media's beauty editors, featuring readers' favorite beauty and health brands. The four-day event is aiming for approximately 35,000 visitors, including 10,000 VIPs, who can expect the latest product offerings, personalized experiences and exclusive offers across four sections; luxury, affordable luxury, wellness and healthy food.

In addition, Beautysity will present a series of events under Beauty Avenue, which includes beauty workshops, educational and inspirational discussions with various themes around beauty and wellness, as well as performances from various Indonesian musicians and a VIP lounge.

"The difference between Beautysity and other exhibitions is the personalization, experience and collaboration. There will be facilities that can be enjoyed by both women and men through the wellbeing section, which not all exhibitions present. It is hoped that this exhibition can provide a more personalized experience for beauty and wellness lovers," said MRA media director of editorial strategy Ria Lirungan.

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