TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
LAFLO joins hands with Singapore Airlines, drawing links between art and travel
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
L
AFLO, a premier store for luxury home furniture and furnishings and KrisFlyer of Singapore Airlines (SIA) Group announced a partnership which provides KrisFlyer members the ability to earn miles through LAFLO purchases.
Introduced as the “A Journey of Curiosity” campaign, the new partnership will enable customers to earn one KrisFlyer mile for every Rp 40,000 (US$3.06) spent on LAFLO products. This campaign is aimed to allow LAFLO and SIA to provide enhanced travel and lifestyle rewards offerings to their customers in Indonesia, as well as cementing LAFLO’s role as the inaugural interior showroom retail partner of the prestigious airline.
“We are delighted to welcome LAFLO as our first luxury home-furnishing retail partner in Indonesia in the Singapore Airlines Group’s KrisFlyer rewards program. This partnership is part of our ongoing effort to provide KrisFlyer members with enhanced travel and lifestyle rewards offerings through expanded options to earn miles. Moreover, LAFLO's commitment to innovation and exceptional customer service aligns with SIA’s brand promise, making this collaboration a natural fit,” said Singapore Airlines Indonesia General Manager Chee Chian Seah.
Echoing the statement, Erlangga Boenawan, President Director of PT Imago Mulia Persada Tbk., added that the campaign was driven by the spirit of innovation, which is embedded in the brand’s values to create a “sense of place” that establishes a unique atmosphere. To achieve this, LAFLO also encourages interior designers and architects to broaden their horizons through exploration and traveling.
“LAFLO invites you to discover a complete range of world class kitchen, furniture, lighting and accessories from Italy, the United Kingdom, the United States, Denmark, the Netherlands, Prague, Poland and Australia that suit your DNA and style,” Erlangga Boenawan said. “We understand that travel is an eye-opening experience and brings a lot of inspiration. Please, leverage our extensive networks from factory visits to meeting up with world class product designers.”
Since opening its doors in 1995, LAFLO has catered to high-class individuals, offering only the most luxurious products from the lines of Driade, Knoll, Kettal, Valcucine Frigerio, Living Divani, Flou, Glas Italia, Luceplan, Foscarini, FontanaArte, Astro, Brokis, Marset and more. The store has built a reputation as the preferred option for discerning interior designers and clients seeking the finest in-home décor.
Given that their consumer base overlaps with Singapore Airlines, the partnership will enable the two to enhance their brand appeal among most of thier clientele, who are interested in luxury and design. Furthermore, the collaboration will further facilitate both brands’ customers to explore design from around the world seamlessly through the SIA Group’s network and connectivity.
"Design and travel are intrinsically linked. Both involve a journey of discovery, creativity, and inspiration. At LAFLO, we believe that by bringing the best of global design to Indonesia using KrisFlyer miles, we not only enhance our living spaces but also broaden our horizons and enrich our lives," said Alwi Sjaaf, President Commissioner of PT Imago Mulia Persada.
For more information on how to earn KrisFlyer miles with every LAFLO purchase, visit LAFLO's website www.laflo.com or contact us on Instagram @lafloexperience .
