TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
PNM encourages MSMEs to embrace hospitality on National Customers Day
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
(Courtesy of PNM)
I
n celebration of National Customers Day, PT Permodalan Nasional Madani (PNM) encourages ultra-micro and micro, small and medium enterprise (MSME) entrepreneurs to express appreciation for its customers by delivering exceptional service and practicing hospitality.
PNM's corporate secretary, L. Dodot Patria Ary, emphasized the importance of cultivating hospitality, especially among PNM Mekaar clients. He believes that fostering friendliness can help win customers' hearts and enhance their satisfaction, ultimately leading to increased sales.
“The intense competition in the market poses a significant challenge for MSMEs to stand out. Hospitality can start with a simple smile and a warm greeting when serving customers. Leaving a positive impression can make them feel comfortable, and turn them into loyal patrons,” Dodot explained.
Dodot further suggested that MSMEs could learn from larger businesses in delivering service. “Although the scale of the business is micro, the service should strive to meet macro standards,” he added.
Practicing hospitality is not only crucial for maintaining customer loyalty, but also plays a vital role in the successful growth of a business. MSMEs are also encouraged to create differentiation to stand out among competitors in the same industry.
“A pleasant shopping experience greatly influences how customers perceive their interaction, especially if MSMEs understand their customers' preferences. This will likely lead to increased sales as a sense of comfort is established,” Dodot said.
PNM believes that by adopting hospitality, long-term, mutually beneficial relationships can be established, serving as a valuable investment for the sustainability of micro-enterprises.
