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Reed Krakoff brings new collections, redesigned classics for John Hardy’s 50th anniversary
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J
ohn Hardy’s creative chairman Reed Krakoff has readied the brand for its 50th anniversary in 2025, bringing to life the notion of sustainable luxury with a range of new collections.
For the Bali-based artisanal jewelry label’s golden anniversary, Krakoff has conceptualized the Spear, Surf, Pebble and Colorblock collections alongside the John Hardy men’s collection, as well as redesigned John Hardy classics including the Naga and Love Knot.
He has introduced an elevated assortment of diamond, gold and sterling silver jewelry designs throughout the assortment that have quickly become the Responsible Jewelry Council-certified brand’s best-selling styles.
Under Krakoff’s creative leadership at John Hardy, the brand has been revitalized with a new design direction and a modern take on the spirit of Bali, all while staying authentic to the brand’s DNA. In addition, he has also introduced the brand’s new visual narrative, which can be seen at JohnHardy.com, as well as across all social platforms and store designs.
Krakoff, who has served as John Hardy’s creative chairman since September 2022, also holds the title of strategic advisor with the brand’s parent company, L Catterton. The American designer’s career spans over 35 years, notable for being a three-time recipient of the Accessory Designer of the Year Award from the Council of Fashion Designers of America (CFDA) - more than any other designer.
Prior to his role with John Hardy and L Catterton, Krakoff held the role of chief artistic officer of the iconic jewelry brand Tiffany & Co., the first in the brand’s almost 200-year history. During his tenure, he is credited with restoring Tiffanys’ global presence as the preeminent luxury jeweler and driving sales in excess of US$4 billion annually.
At Tiffany & Co., Krakoff oversaw all product design, advertising and store design and was responsible for such milestones as the brand’s move to renovate its New York City flagship, dressing Lady Gaga in the iconic Tiffany Diamond at the Academy Awards and the “Vision & Virtuosity” Shanghai exhibition.
Krakoff joined storied American accessories company Coach in 1996, and continued with the brand until he left in 2013 as president and chief creative officer. He is recognized for his leadership in revamping and reviving Coach’s image and driving the brand’s sales from $500 million to $5 billion globally.
Krakoff also worked at such prestigious brands as Anne Klein, Ralph Lauren and Tommy Hilfiger. He received his degree in fashion design from Parsons The New School of Design in New York City. Krakoff lives with his family in New York.
