ard Rock Hotel Bali has been recognized as a Global Sustainable Tourism Council (GSTC) certified hotel, becoming the second in Indonesia to acquire this renowned certification, thanks largely to its strong commitment to sustainability.
This achievement was a significant milestone for Hard Rock Hotel Bali, demonstrating its dedication to sustainable practices, said the hotel in a statement on Jan. 20.
The GSTC is a non-profit organization that aims to establish and provide global guidelines for sustainable tourism practices.
The GSTC-certified status is awarded to tourist businesses that demonstrate a strong commitment to social responsibility, environmental protection, cultural impacts and economic sustainability.
Hard Rock Hotel Bali, located in Kuta, has been working relentlessly to maintain a responsible and sustainable force in the tourist sector.
Since its establishment, the hotel has been focused on putting the brand's four founding mottos: “Love All Serve All”, “Take Time To Be Kind”, “Save The Planet” and “All Is One”, into action.
Throughout Hard Rock Hotel Bali’s operations, the hotel implements a variety of sustainable practices. They include energy efficiency where the hotel implements a range of energy-saving measures such as the use of energy-efficient lighting and appliances, a state-of-the-art water filtration plant to minimize the reliance on single-use plastic bottles, waste reduction through recycling, upcycling and composting.
The hotel also actively supports local schools and university through educational programs and cultural preservation initiatives. Furthermore, Hard Rock Hotel Bali engages in sustainable practices by collaborating with various foundations in Bali. These collaborations focus on areas such as financial support for medical assistance to the underprivileged, surplus food distribution and reducing carbon footprints through regular mangrove planting with Wanasari Fishermen Group.
Additionally, the annual fundraising event, the Rock n' Run Charity Fun Run 2024, will support the planting of over 3,000 trees in Kintamani, Bangli, and Rendang village, Karangasem this year.
“Sustainability has always been an integral part of Hard Rock Hotel Bali’s identity,” said the hotel’s general manager Shane Coates.
“This certification represents a notable accomplishment for our initiatives in adopting sustainable practices,” said Coates.
“We are confident that this globally recognized achievement will foster trust in guests at Hard Rock Hotel Bali when selecting their accommodation, allowing them to make informed choices and contribute to responsible tourism”
According to the hotel, sustainable practices can begin with small acts and evolve in line with the guest experience.
“By fostering collective awareness among diverse stakeholders, including employees, hotel management, tourism business players and travelers, we can expand our opportunities to create a positive future for generations to come,” the hotel said.
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