TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Apple developing Snapchat-style app
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
Users averaged 50 minutes a day on Facebook and 30 minutes on Snapchat. (Shutterstock/-)
A
s part of Apple’s strategy to target younger users, the company is developing its own video-sharing app similar to Snapchat and Instagram.
According to a report on 9to5Mac, the company was motivated by the level of engagement that social apps generated on the iPhone. Users averaged 50 minutes a day on Facebook and 30 minutes on Snapchat. The focus for Apple’s app will be on short, easily created videos.
(Read also: Instagram launches Snapchat-like feature: Instagram Stories)
Apple is highly experienced when it comes to video editing and will be employing the same development team behind Final Cut Pro. They will apparently also hire the former president of a video production company to lead the new project.
The company has not been idle when it comes to developing apps with “multiple social-related features.” It has been busy testing out different software that have yet to be released. With the introduction of third-party animated sticker packs for the iMessage in iOS 10, users may soon see more of social apps developed by Apple.
